A look behind the scenes
I take portraits, mostly. My clients are amazingly successful small business owners who have tons of guts and bravery when it comes to opening and building amazing brands.
From jewellery designers to coaches, authors to product-based businesses, I’ve seen some mind-blowing brands being built and run successfully.
But… (and, I mean buuuuuuuuuut!) when it comes to some of these women having their photos taken, it’s a whole other ball game. They tend to get nervous, all their confidence evaporates into thin air, and they have this preconceived idea that this shoot is going to be super uncomfortable from start to finish.
To be fair, most of us feel this way and it’s not our fault. Having your portraits taken, especially when you want to look fabulous as the face of your business, can be very daunting. We tend to put a lot of pressure on ourselves and want to get it just right. Who wants to look frumpy on LinkedIn? No thanks!
So, from the other side of that scary lens, let me help you out. I want to share some of the things clients have said to me and my take on them as a professional photographer.
Remember that there are NO RULES when it comes to being the face of YOUR brand. People will have advice and tips, but you get to decide what works for you. Every successful small business has it’s own unique features.
Let’s get onto some myth-busting then, yes?
The things I’ve heard…
Lastly, remember this…
You’re a pro at the products or services that you create and building your successful small business, so it’s okay if you’re not a pro at Personal Branding as well. You’re allowed to voice your concerns to your photographer, and they should be able to put you at ease for your shoot. Trust them to help you to look and feel like a million bucks.