Finding the best way to catapult your confidence as a small business owner is one of the best things you can do on your journey. Confidence lies behind almost everything we do and is so powerful when we use it to keep our vibes up.

Whether you’re struggling with imposter syndrome, questioning your pricing, finding that you’re saying yes to clients that you’d rather say no to, feeling like you’re just not good enough, you have the ability to overcome all this. You might just need to learn a few tricks to get yourself on the right path.

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1. Confidence is grown

Confidence isn’t something you “just have”. it starts off small and grows as you recognise and work on it. Use the confidence that you have now to lead you to the next level.


Write your brag list – take 5 to 10 minutes to write down all the things that you’re proud to have done. These could be tiny things or huge things, it doesn’t matter. All that does matter is that YOU feel good about them.

As you’re doing this, soak it up. Enjoy the feeling that comes from being confident in yourself. You deserve this and so much more!

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2. Define what is in your control

Sometimes we just feel low and need a bit of help getting our confidence up. A lot of things could be going on in your life and they could be pulling your energy in all different directions. Getting clear on what’s actually happening can be a game changer.


Sit in a quiet space and write down all the things that are bothering you and pulling your vibe down. Now, go down the list and ask yourself, “Can I do anything about this today?”.

If you can do something to change this particular thing, write down what it is that you can do here. If you can’t do anything about it TODAY, scratch it out and leave it for another time.

This is a great way to quieten the noise and the distractions. It will also catapult your confidence to have sat down and gotten some good ol’ clarity in your day.

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3. Create a Fan Mail folder

It’s often easy to forget the positive impact we’ve made on others. When you need a boost, a gentle reminder of this can be super helpful.


Create a FAN MAIL folder on your desktop or phone home screen. Then, go to your client reviews on Google or social media, or through text messages from past clients, take a screen shot, and save it here.

Better yet – create a nice desktop background with these messages on it to catapult your confidence every time you open up your computer.

Now, every time you’re feeling your confidence slide a bit, read your fan mail again. These genuine reminders of your awesomeness are sure to get your heart racing a little

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4. First, go to GRATITUDE

One of the simplest ways to boost your confidence is to use gratitude. It’s so easy to get consumed with all the “problems that need resolving” that taking a little time to be grateful can be a HUGE mindset trigger.


Take 15 mins or so to sit in a quiet place with your journal and a pen.

Now write down all that you’re grateful for… slowly. This could be a client that you recently worked with, being able to spend time with your kids, having the freedom to create your own schedule. Whatever makes your heart happy.

Write slowly and feel the energy as you commit these things to paper. Of course, you could always come back to these journal entries any time you need to.

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5. Find your tribe

You’ll already know how isolated you can feel sometimes while running your own business – it can feel like everyone else has the answers while you’re struggling to put yourself out there.

Finding a community of like-minded ladies can really catapult your confidence in a real and inspiring way. A space where you feel safe asking for help but also where you feel empowered by supporting others.


Consider all the options of where you could find your safe space. It might be an online community, or an in-person group of small business owners who meet once a month. Perhaps you’d benefit most from joining a mastermind full of like-minded folk.

Set aside time in your calendar to engage with your tribe. Try to make it a part of your regular routine.

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In closing…

Having confidence isn’t about being loud and “out there” all the time. Some people have that personality, and that’s great for them. But, your confidence can be about you feeling good about yourself and your work. It can be quiet and reserved, if that’s your cup of tea.

This is about, and for, you. Find the practices that feel good and help you in a real way. Then keep repeating them. #confidenceisgrown.

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I would love to hear your thoughts on this and if any of these tips have helped you to have a clearer mindset around your confidence. Hit the button below to get in touch!